01
Create real value
Useful content, practical tools, and downloadable resources give people a reason to pay attention and engage.
Growth, with a point of view
The work
behind
the growth.
Marketing only works when it solves a genuine problem. I help organizations build strong foundations, create practical resources for their audience, and scale integrated acquisition strategies.
US Search Awards · Winner 2022
Best Small SEO Agency
US Agency Awards · Winner 2025
Best SEO Campaign
Showing Search Success in Zero-Click Age
How I think
Value first.
Then make it
scale.
Marketing works when it produces something genuinely useful and solves a real problem. Start with strong foundations, then bring every channel together into an integrated strategy.
02
Solve a problem
Start with a genuine audience need. When the work helps someone make progress, the marketing has a strong reason to exist.
03
Build, then scale
Get the foundations right first, then connect channels and capabilities into an integrated strategy that can grow.
Languages
English · Spanish · Portuguese
Current seat
Head of SEO & Growth Strategy
Markets & industries
Experience
across borders.
Across nearly 20 years, agency work has created the opportunity to support a wide variety of clients, markets, and business models.
Working across regions and industries means adapting to different customer expectations, competitive environments, and commercial realities—while keeping the focus on useful work that solves a real problem.
01
Europe
02
North America
03
LATAM
04
Asia
Industry experience
A broad client portfolio has built practical context across consumer, professional-service, and technology sectors.
Healthcare
Real estate
Education
Travel
E-commerce
Legal
Textile industry
SaaS
Fintech
Telecommunications
Consumer Electronics
Outsourcing
The long view
A career
in motion.
From operating plans to organic growth, every chapter adds a different lens — and a little more useful context.
2005 — present
2022 — nowCurrent
Head of SEO & Growth Strategy
LOCOMOTIVE Agency - USA
Leading the connective tissue between technical discovery, commercial intent, and the teams that turn both into compounding growth.
StrategyTechnical SEOTeam leadership
2019 — 2022
Technical Director, Growth & SEO
LOCOMOTIVE Agency - USA
Built the operating system for organic growth: sharper measurement, stronger systems, and a more useful bridge from search to revenue.
OperationsAnalyticsCRO
2016 — 2019
Senior Marketing Consultant & Growth Lead
Consultwebs.com - USA
Partnered with ambitious professional-services teams on acquisition strategy, content architecture, conversion, and the decisions hidden inside the data.
ConsultingAcquisitionContent
2012 — 2016
Content & Sales Manager / SEO Consultant
Internet Advantage - Spain
Learned to make ideas travel: from a search insight to a story, from a story to a qualified conversation, from a conversation to a durable relationship.
ContentSalesInternational
2008 — 2012
Planning and Controlling
GPM - Spain
A grounding in operational rigor, forecasting, and the quiet discipline of making good decisions with imperfect information.
PlanningFinanceControls
2005 — 2008
General Manager
ODISH · GlaxoSmithKline - Honduras
An early chapter in ownership: translating a global standard into local momentum across people, performance, and the day-to-day.
General managementMarketsPeople
Education
Built on
business.
An academic foundation spanning finance, digital commerce, and business economics across the United States and Spain.
2009 — 2012
PhD in Business Economics
University of Salamanca · Salamanca, Spain
2007 — 2009
Master’s Degree in Business Economics
University of Salamanca · Salamanca, Spain
2005 — 2007
Master’s Degree in E-commerce
University of Salamanca · Salamanca, Spain
1999 — 2003
Bachelor’s in Business Administration
Concentration in Finance
Ave Maria College · Michigan, USA
Certifications
Verified skills,
applied.
Continued study across analytics and content strategy, grounded in practical application.
“Know yourself, accept yourself, overcome yourself.”
St. Augustine of Hippo
Make contact
Have a
good
question?
The most interesting work usually starts with a specific question. Tell me what you are trying to understand, change, or build.
rcp@robertcpadgett.com
Connect
LinkedIn profile
Based in Campo Grande - MS, Brazil · working across borders